Launch checks · 5 min read
Campaign page launch checks: desktop, mobile, and every detail that affects conversion
The final review is not only for broken layouts. It confirms that a visitor can complete the action you planned on every device.
Check every path that takes a visitor away
Test every primary CTA, product link, anchor, form, external rule, and social link. Do not only check whether a button responds; verify the destination, parameters, and opening behaviour. Walk each path using real campaign and product combinations before launch.
Mobile is not a smaller desktop
Use a real phone to inspect the hero: is the message visible immediately, is the button easy to tap, and does the copy demand too much scrolling? Then check image crops, two-column content, floating elements, and long sections. A little desktop whitespace can become a large meaningless gap on mobile.
Review from the perspective of the next editor
Finally, inspect the content most likely to change: dates, prices, product images, CTA links, and terms. Is each item easy to find and update? Does an update force a layout rebuild? Launch is not the end; it determines how quickly the next campaign can begin.