Production workflow · 5 min read
Before building a campaign page, organise assets and approvals into one system
Late assets, changing copy, and unconfirmed links are rarely design problems. Clean inputs make the whole production cycle faster and steadier.
Make a campaign input checklist
Before work begins, confirm the goal, audience, campaign period, product information, key visual, approved copy, pricing, and every destination link. This does not need to be a complicated form, but every item needs a clear owner and final approval time. Relying on chat messages alone makes old images, prices, and links far more likely.
Separate replaceable assets from structural assets
The hero, headline, dates, price, and CTA links often affect layout and should be confirmed first. Lifestyle images, supporting copy, and recommendation order can change after the structure is in place. This distinction makes the effort behind a change visible and avoids rebuilding an entire page for one image update.
Review the real preview, not an imagined result
A nearly finished page exposes issues faster than a document: copy may be too long on mobile, product ratios may not match, a CTA may fall below the first screen, or campaign rules may be hard to find. Replace “please review” with a preview URL and deadline so collaboration turns into an actual decision.